Shannon Ross

Subject: Public Speaking / Communication

What will my child walk away with? The soft skills that consistently separate effective communicators from everyone else: genuine confidence, clear expression, and the ability to connect with any audience. My two decades in marketing and communications, leading campaigns for national brands and startups, give me a practitioner’s understanding of what real-world communication requires.

What can families expect? A dedicated educator who brings energy, empathy, and real-world insight into the classroom. I place a strong emphasis on developing students’ communication and critical thinking skills not just as academic assets but as foundations for future leadership, and I mean that in a concrete, practical sense.

What does class actually feel like? Energetic, warm, and grounded in genuine application. I draw on years of brand storytelling and experiential marketing to show students how the principles of effective communication operate in the real world, and then I give them structured practice applying those principles themselves.

How do you challenge a curious mind? I give students real communication problems with genuine audiences and real stakes. A curious student who already speaks well in a supportive environment needs to learn to do it under pressure, for an unfamiliar audience, on a topic that requires them to think carefully. That is the standard I teach toward.

Credentials and Experience M.B.A., University of Fredericton. B.A., Bishop’s University. Over two decades of experience in marketing and communications specializing in digital and social media strategy, brand storytelling, and experiential marketing. Track record leading successful campaigns for national brands and startups. Educator with experience developing students’ communication, confidence, and critical thinking skills.